Reciprocal Linking – Good, Bad or Ugly?
A main part of making your website a success involves having other sites link to you. You know the old adage; “I’ll scratch your back if you scratch mine?” Well, that basically sums up why reciprocal linking is often one of the easiest ways to accomplish this. But, beware, while there are many advantages to reciprocal linking there are downsides as well.
Benefits of Attending Search Engine Strategy Conferences
Search engine strategy conferences are held in countries around the world and offer an opportunity to learn more about search engine oriented marketing and to meet other people involved in this field. Such conferences have been or are to be held in major U.S. cities, France, the U.K., China, Japan, and other locations.
Getting Out of Google’s Supplemental Index
Although the popular search engine Google has dropped the “Supplemental” label from web sites and pages contained in their supplemental index, this does not mean such results no longer exist.
Why Blogs Increase Website Traffic
Blogs are often an effective way to increase website traffic, especially from repeat visitors. Posting new information to blogs on a regular basis, putting blog entries on separate pages, and suggesting them to blog directories can often increase the effectiveness of this technique.
The use of blogs adds fresh content to a website, making visitors [...]
Technorati CEO Steps Down
David Sifry, the founder and CEO of Technorati, is leaving his post and taking on the role of chairman. The blog search engine and meme tracker has also moved to lay off eight employees.
Search Marketing Results In Offline Conversions
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales. While none of the data is especially surprising, it does show once again that search marketers should consider the impact of offline conversions.
Pros & Cons of Remote Desktop Access
Remote desktop access makes data and applications on your home or business desktop computer available from a laptop or other internet-connected computer located elsewhere. This is convenient if you frequently travel or spend time at another residence such as a summer home. However, there are some drawbacks to remote desktop access, and several alternatives are available which may be preferable depending upon your situation.
Free Web 2.0 Website Templates
Web 2.0 is a segment of the world wide web which emphasizes interactivity and user generated content, including blogs, social bookmarking websites, and browser-based applications. Many free templates are available to improve and make easier the design of Web 2.0-oriented websites and blogs.
Web 2.0 style free templates often feature a separate layer across the entire [...]