Subdomains vs. Subdirectories
In December, Matt Cutts announced that Google had begun treating subdomains more like subdirectories. The reason behind the move was to limit the number of results from one company that appear in a keyword search. If you are unfamiliar with the exact definitions, a subdomain looks like this: subdomain.example.com and a subdirectory (also called a [...]
What are Yahoo “Pipes”?
“Pipes” is a feature on the Yahoo web site, which is currently in the “beta” development stage. It enables Yahoo members to put together multiple online feeds into a single “pipe”, and lets others (membership not required) specify how they want the combined information to be additionally filtered.
Increasing Interactivity on Your Site
Interactivity can help attract repeat visitors to your web site and encourage them to use it for longer periods of time. In some cases, this can add to the content it has to offer. Here are some tips for increasing the interactivity of your site…
POLLS: Offering a poll related to the web site (or particular [...]
Linked In’s New Design
Perhaps in face of the question of if social network Facebook would overtake LinkedIn as a business destination network, LinkedIn has launched a developer platform alongside a new design.
LinkedIn’s new features include the ability to find connections to people on LinkedIn while on other websites, through third-party applications. Your friends from other social networking sites [...]
Is Usability or SEO More Important?
When designing pages and creating content for them, web site owners must decide upon the best balance of usability and SEO (or Search Engine Optimization). Many favor one or the other and put more emphasis on it. But which is more important to your web site’s success, SEO or usability?
First, it should be made clear [...]
Can a Book Teach You SEO?
It can take a long time to learn about all the important facets of SEO (Search Engine Optimization); keyword density, different types of links, META tags, directories, social bookmarking, etc. One way to learn about SEO is to read one of the many books about this subject, but can a book truly teach you how to do SEO work?
SEO for B2B
B2B SEO is different than B2C SEO, just as your marketing efforts in a B2B relationship are different. One of the most important differences to remember is that you are talking to more than one buyer. Many B2B purchases involve four or five different people influencing the final decision. And each of these people has [...]
Changing Your URL Successfully
Although it is preferable to avoid this, changing your web site’s URL or domain name is sometimes necessary. This may be due to a particular reason, such as trademark infringement, or just because the current URL doesn’t seem to be effective and you have purchased a better one. Another possibility is that you are upgrading [...]
Top Article Directories for Submissions
Article directories allow users to make submissions of articles they have created, with one or more links to the user’s website(s) at the end of each article. Using these directories helps increase traffic to the website of the person who created the article, as well as adding to the number of inbound links the website [...]
Can you optimize Flash content?
While it is not currently realistic to optimize Flash content itself for search engines, it is possible to optimize the web page it is contained on. Such optimization can also make your web site more accessible for people who are visually impaired or don’t have Flash Player installed.
One option you can use to optimize your [...]