How to use SEO for Lead Generation

Search Engine Optimization, or SEO, offers great potential for targeted lead generation. Unlike some of the other promotional methods, it is easy to independently target several different types of customers with SEO. Read on to learn more about how to use SEO for lead generation.
A single web site selling one product or service can attract [...]

The Best SEO Practices for URL Structure

Many web site owners fail to realize that the URL of an individual page can affect how much search engine traffic it receives. Like titles and keywords, URL structure is an important part of SEO (Search Engine Optimization). Read on to learn more about the best practices for creating an SEO based URL structure…
Putting related [...]

Reciprocal Linking – Good or Bad?

Once seen as a flawless way to enhance search rankings and traffic, reciprocal linking now has the potential to affect a website in both good and bad ways. The following list of “pros and cons” will help determine whether reciprocal linking is right for your website, while providing some tips on how to trade links [...]

Google Helps SEO Gurus Further With “Insights for Search”

“Insight for Search” is a new tool Google has recently introduced in to add to the current Google Trends and AdWords tools. Google claims Insights for Search will help you “see what the world is searching for.”
Basically, the tool should help people better understand what is being searched for on Google as well as to [...]

Google Outlines SEO Benefits

Google recently rewrote their article about what an SEO is and if they recommend them. The rewrite now includes how an SEO firm can help a company with valuable services as well as the warnings about common SEO scams that were there previously.
Some highlights from the article include Google’s definition of SEO and what SEO [...]

What is SEO Copywriting?

SEO copywriting is the practice of writing promotional material (or “copy”) in a way that optimizes it for search engines. Ideally, effective SEO copywriting should help the web page achieve a high search result ranking, while convincing potential customers to buy a product or service. Here are some more details on what SEO copywriting is [...]

Creating an SEO Page Title

When creating a new web page with SEO in mind, choosing the right title becomes important. Good titles attract the interest of searchers while identifying the page’s subject. They also use the right number and type of words to gain better search engine rankings. Here are some tips on creating an SEO based page title.
1. [...]

How to Check Your PageRank

After your web site has been online for a few months or so, it will usually be assigned a PageRank (PR) by top search engine Google.com. This is an important factor in determining how well your site ranks among other search results. There are a few different ways to check your current PageRank, each with its own advantages; here’s how:

SEO For Flash Using SWFObject

SWFObject offers the ability to optimize Flash files for search engine optimization. It has 2 optimized Flash Player methods that you can choose from – a markup based approach as well as a JavaScript-reliant method. Because it has been hard to optimize Flash files previously this tool is quite helpful.
Some important basics about the SWFObject [...]