The 3 Major Aspects of SEO
Search Engine Optimization, or SEO, involves many different internal and external factors affecting a web site. Things like directory links, description tags, and URL structure. However, it is possible to categorize each of these smaller considerations into one of the three major aspects involved in SEO. These major aspects are as follows:
Google Announces They Prefer You Don’t Use URL Rewrites
While SEO basics state that your dynamic URLs should be search engine friendly, Google’s latest announcement states that they prefer you not use rewrites to change your dynamic URLs to static-looking URLS.
This change comes from Google due to the fact that they can better understand the purpose of a page based on its URL structure [...]
Is a 404 or 301 Redirect Better?
Web sites often need to redirect users to a different page, either because a page no longer exists, an invalid URL was entered, or the filename of a page has been changed. Two common types of redirection are 404 and 301; read on to learn more about them and what kind of situation each redirect is better for.
Is There Such a Thing as Too Many Updates?
Making updates to your web site or blog has many advantages. Updates make visitors more likely to return on a regular basis, they can improve search rankings, and they increase the chance of gaining inbound links or being listed in directories. So, is there such a thing as too many updates?
There is, but only in [...]
Common Misconceptions About SEO
Since SEO (Search Engine Optimization) is fairly complex and has many different facets, it’s not surprising to find that misconceptions about SEO are somewhat common. Controversy over certain aspects of SEO has helped to spread them.
One of the relatively common misconceptions is that search engine optimization is all about manipulating search engines, or that the [...]
Information Architecture and SEO
Chances are you have heard the phrase “information architecture” plenty of times in the past. But, if you haven’t given it a passing glance you may want to rethink your stance. Information architecture is the semantic structure and organization of digital inventories. Since SEO is concerned with giving the search engine spiders easily understood relevant [...]
Top 5 Common Website Mistakes
We’ve all been to websites with mistakes in their design. Such mistakes can make a website difficult to use, inaccessible on some computers, and/or unprofessional looking. Here are the top 5 common mistakes that website designers should avoid:
1. Lines of text wider than the screen: Some websites require users with common lower-resolution displays to repeatedly [...]
5 Top Google Tools for SEO
Google is the top used search engine, which means it’s also an important asset for search engine optimization professionals to use. Fortunately, Google doesn’t leave SEO experts in the dark. Here are some of the most useful SEO tools that Google offers that will help you in your SEO endeavors.
1. Matt Cutts Blog. Cutts writes [...]
Reaction to the release of Google Chrome
SEO’s and webmasters watched their computer screens with baited breath Tuesday afternoon (on the east coast, anyway) through a long press conference to download the latest revolution in web browsers from your friends at… none other than Google.
Google Chrome is now open source… and open to the public. Cool things about G-Chrome:
The Incognito Window
Really fast browsing
Use [...]
SEO Friendly Directories
Getting your web site listed on directories can be good for search engine optimization (SEO), while increasing direct traffic at the same time. However, not all directories are SEO friendly. When you need to determine if a site can be used for this purpose, please refer to the following SEO Friendly Directory Checklist:
- Do the [...]