Why Use Nofollow Tags On Your Site?
The Nofollow HTML linking tag is used to prevent search engines from “following” a specific link to another web page or site.
Google Webmaster Tools Importance to Webmasters
Google.com offers its Webmaster Tools service to all webmasters free of charge. The tools provide a range of useful statistics, the ability to communicate certain search listing preferences directly to Google, and diagnostic features that list search optimization errors to correct.
Internal Link Structure and Passing Link Juice Internally
Many webmasters are familiar with the idea that inbound links to web sites benefit their position in search results. The linking benefits passing from one site to another are often referred to as Link Juice or PageRank.
Sitemap.XML – Why Changefreq & Priority Are Important
According to Google.com, the Changefreq XML tag may be set to one of seven frequencies: “never”, “yearly”, “monthly”, “weekly”, “daily”, “hourly”, or “always”. This tells the search engines approximately how often each page is updated. An update refers to actual changes to the HTML code or text of the page, not updated Flash content or modified images.
Canonical Home Page Issues
Canonical home page issues are usually overlooked by most webmasters. These issues pertain to the different ways of accessing a website’s home page, and their effect upon link building efforts.
Search Engine Stopwords
Stopwords are a common type of words that search engines generally ignore. Some examples of stopwords include “the”, “is”, “who”, “it”, “on”, and “then”. When people search with these words, search engines focus upon using more meaningful keywords to generate more relevant results.